AI Policy

Last updated 24/10/2025

AI Addendum to Privacy Notice

Marketix AI Ltd

Introduction

Marketix AI Ltd (“we”, “us”, “our”), with registation number 15292273, and with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H9JQ, United Kingdom, respects your privacy and is committed to protecting your personal data.

This notice explains how we use Artificial Intelligence (“AI”) technologies in our own operations and within the AI-powered services we provide to clients.

It supplements our main Privacy Policy, available at https://marketix-ai.com/privacy-policy, and ensures compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

AI Tools in Use

AI refers to technologies and methods designed to emulate aspects of human reasoning, prediction, and language generation to enhance efficiency and decision-making.

We use AI in two main ways:

  1. Internal use – to support business operations such as marketing, customer service, reporting, data analysis, and automation of administrative tasks.
  2. Client-facing use – within our products and services, including:
    • Smart Business Websites
    • Instant AI Chat Assistant
    • 24/7 AI Call Assistant
    • 5-Star Review Booster
    • Digital Loyalty Card System
    • AI Time Saver System
    • AI and Marketing Audit
    • Insights Consulting

These tools may process personal data to improve accuracy, efficiency, responsiveness, and optimise the overall delivery of our services.

What Data Do We Collect?

  • Contact details: full name, phone number, email address, and physical address.
  • Business details: company name, job title, and service preferences.
  • Communication data: enquiry messages, chatbot conversations, or call transcripts (for AI Call Assistant).
  • Technical data: IP address, browser type, and website analytics.
  • Uploaded content: files, forms, or information you share with us for service setup or automation.
  • Billing and invoice information: limited to business contact details, invoice addresses, and payment confirmations for administrative and accounting purposes.

Note: We do not process or store any payment card or bank account details. All financial transactions are handled securely by third-party payment processors (e.g., Stripe, GoHighLevel Payments) and are not accessed or used by any of our AI systems.

How Do We Collect Your Data?

  • Online forms, surveys, and lead capture pages.
  • Email, SMS, and chatbot communication.
  • Calls or voice interactions (where AI Call Assistant is in use).
  • Uploaded files, documents, and onboarding forms.
  • Cookies, analytics tools, and marketing automation systems.

Why Do We Use Your Data?

  • Provide and improve our AI-powered services.
  • Improve the quality and speed of business operations.
  • Automate and personalise communication with clients.
  • Analyse and optimise marketing performance.
  • Deliver, manage, and renew client accounts.
  • Verify locations for service provision and improve local marketing relevance.
  • Conduct audits and testing to improve AI quality and accuracy.
  • Comply with legal, tax, and accounting obligations.

Lawful Basis for Processing

Our primary lawful basis for processing under the UK GDPR is Legitimate Interests, enabling us to enhance our services and operations through AI while protecting your privacy and rights.

Where required — such as for marketing communications or processing special category data — we will seek your explicit consent.

How We Protect Your Data

  • All data processed through our AI systems is protected using industry-standard encryption, secure cloud infrastructure, and strict access controls.
  • External AI providers act as data processors under formal Data Processing Agreements (DPAs) to ensure compliance with UK GDPR.
  • We do not make solely automated decisions that have legal or similarly significant effects without your explicit consent or appropriate safeguards in place.

Third-Party AI and Automation Systems

We work with carefully selected third-party platforms that help us deliver, automate, and enhance our AI-powered services. These providers act as data processors under formal DPAs, ensuring compliance with the UK GDPR and Data Protection Act 2018.

We may use one or more of the following systems as part of our service delivery and automation infrastructure:

AI and Machine Learning Platforms:

Automation, CRM, and Integration Tools:

Each of these platforms processes data only as required to perform the contracted services with Marketix AI Ltd.

We take reasonable steps to disable data retention and model training options where such controls are available (for example, via API privacy settings or business-use configurations).

However, as each third-party provider operates under its own privacy policy and terms of service, we cannot fully guarantee that data processed through their systems will never be used for internal improvement or training purposes.

Clients are encouraged to review the privacy policies linked above for further details on how each provider manages data within its own systems.

Data Retention and Deletion

Data processed through our AI tools is retained only as long as necessary to fulfil the purposes outlined in this notice or to meet legal, tax, or accounting obligations. Where possible, data is anonymised or securely deleted when no longer required.

Changes to This Notice

We may update this AI Addendum periodically to reflect new technologies, regulatory changes, or operational adjustments. The most recent version will always be available on our website at https://marketix-ai.com/ai-policy.

Limitation of Liability for AI Outputs

While Marketix AI Ltd takes every reasonable step to ensure that our AI systems and automations operate accurately and reliably, artificial intelligence technologies may on occasion produce incomplete, inaccurate, or unintended results. Our AI tools are designed to assist and enhance human decision-making, not to replace it entirely.

Accordingly, Marketix AI Ltd cannot guarantee the absolute accuracy or suitability of any AI-generated output, insight, or action. To the fullest extent permitted by law, Marketix AI Ltd, its partners, and affiliates shall not be liable for any indirect, incidental, consequential, or special loss or damage arising from the use of, or reliance on, AI-generated outputs, except where such loss arises directly from our proven negligence or wilful misconduct.

Nothing in this policy limits or excludes our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded under UK law.

This limitation of liability applies to the fullest extent permitted by law in England and Wales.

Contact Information

For any privacy-related questions or to exercise your data rights, please use our online contact form available at:
https://marketix-ai.com/contact-us